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    Supply Chain Management Study Set 2
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    Exam 8: Order Management and Customer Service
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    Discuss the Four Basic Steps in the Implementation of the CRM
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Discuss the Four Basic Steps in the Implementation of the CRM

Question 10

Question 10

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Discuss the four basic steps in the implementation of the CRM process in a business-to- business environment.

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Step 1: Segment the Customer Base by Pro...

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