Let's Say a Company That Makes a Consumer Product Such

Multiple Choice

Let's say a company that makes a consumer product such as laundry detergent asks customers to write a testimonial about the product in exchange for a small chance of winning a prize.What does cognitive dissonance theory predict will happen to consumers who participate and write the testimonial?

A) They will feel positive emotions.
B) They will value social norms over personal norms.
C) They will alter their attitudes.
D) They will engage in uncooperative behavior.