Multiple Choice
Smart advertisers adapt ads to their consumers' thinking,and the consumers respond with favourable thoughts.This process is referred to as
A) the central route to persuasion.
B) the peripheral route to persuasion.
C) automatic persuasion.
D) the heuristic route to persuasion.
Correct Answer:
Verified
Correct Answer:
Verified
Q110: Which is more influential: reason or emotion?
Q111: Compared to happy people,unhappy people ruminate more
Q112: Folie à deux is a French phrase
Q113: According to the text,potential cult members are<br>A)old
Q114: A similar communicator would be most effective
Q116: Studies comparing different media find that the
Q117: You have been asked to design an
Q118: Which of the following traits must a
Q119: The foot-in-the-door phenomenon is a recruitment strategy
Q120: Good persuasion is called _; bad persuasion