Multiple Choice
Which of the following is true?
A) Messages should always be extremely discrepant from the views of the audience.
B) Messages should never be extremely discrepant from the views of the audience.
C) The effect of discrepancy depends on the channel of communication.
D) The effect of discrepancy depends on communicator credibility.
Correct Answer:

Verified
Correct Answer:
Verified
Q116: Studies comparing different media find that the
Q117: You have been asked to design an
Q118: Which of the following traits must a
Q119: The foot-in-the-door phenomenon is a recruitment strategy
Q120: Good persuasion is called _; bad persuasion
Q122: Difficult messages are most persuasive when written.
Q123: Farquhar and Maccoby tried to reduce frequency
Q124: Your physician tells you to get more
Q125: Life cycle and generational explanations both attempt
Q126: Which of the following is NOT a