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Krista Often Relies on Heuristics and Snap-Judgments and Will Often

Question 66

Multiple Choice

Krista often relies on heuristics and snap-judgments and will often make decisions based on images she sees or endorsements from famous people.It is likely that Krista has a ________________ which is why she is more swayed by the _______________ route to persuasion.


A) high need for cognition; peripheral
B) high need for cognition; central
C) low need for cognition; peripheral
D) low need for cognition; central

Correct Answer:

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