Multiple Choice
TABLE 12-14
A perfume manufacturer is trying to choose between 2 magazine advertising layouts.An expensive layout would include a small package of the perfume.A cheaper layout would include a "scratch-and-sniff" sample of the product.The manufacturer would use the more expensive layout only if there is evidence that it would lead to a higher approval rate.The manufacturer presents the more expensive layout to 4 groups and determines the approval rating for each group.He presents the "scratch-and-sniff" layout to 5 groups and again determines the approval rating of the perfume for each group.The data are given below.Use this to test the appropriate hypotheses with the Wilcoxon Rank Sum Test with a level of significance of 0.05.
-Referring to Table 12-14,the hypotheses that should be used are
A) H0 : μ1 = μ2 versus H1 : μ1 ≠ μ2.
B) H0 : μ1 ≤ μ2 versus H1 : μ1 > μ2.
C) H0 : M1 = M2 versus H1 : M1 ≠ M2.
D) H0 : M1 ≤ M2 versus H1 : M1 > M2.
Correct Answer:

Verified
Correct Answer:
Verified
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