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    Business
  3. Study Set
    Consumer Behavior Study Set 2
  4. Exam
    Exam 1: Consumer Behavior: Information-Driven Consumer Behavior
  5. Question
    ________ Refers to the Development of a Distinct Image for the Product
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________ Refers to the Development of a Distinct Image for the Product

Question 105

Question 105

Multiple Choice

________ refers to the development of a distinct image for the product in the mind of the consumer.


A) Targeting
B) Positioning
C) Placement
D) Promotion
E) Segmenting

Correct Answer:

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