Matt's Mobile Services Has Designed a Cell Phone Plan Especially

Multiple Choice

Matt's Mobile Services has designed a cell phone plan especially for tech-savvy teens who are heavy cell-phone users and live in households earning over $150,000 per year. In tailoring the plan for a specific group of consumers based on their particular needs, Matt's Mobile Services has provided an example of ________.

A) societal marketing
B) broadcasting
C) market targeting
D) the selling orientation
E) the product concept