Online Companies Create a ________: Consumers Gain Information That Turns

Multiple Choice

Online companies create a ________: consumers gain information that turns them into sophisticated customers, opportunities to customize products easily, and entertainment content; marketers gain information about consumers that allows them to be more efficient and precise when marketing their products.

A) value vacuum
B) one-sided transaction
C) click-to-buy culture
D) divestment opportunity
E) value exchange