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    Consumer Behavior
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    Exam 1: Consumer Behavior: Information-Driven Consumer Behavior
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    The Internet Offers Marketers the Ability to Customize Their Products
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The Internet Offers Marketers the Ability to Customize Their Products

Question 44

Question 44

True/False

The internet offers marketers the ability to customize their products, services, and promotional messages to individual consumers, as seen in how Amazon.com sends emails to customers who are interested in a product category telling them about a new promotional offer.

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