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    Consumer Behavior Study Set 2
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    Exam 2: Market Segmentation and Real-Time Bidding
  5. Question
    Age, Gender, and Income Are Bases of Which of the Following
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Age, Gender, and Income Are Bases of Which of the Following

Question 28

Question 28

Multiple Choice

Age, gender, and income are bases of which of the following types of segmentation?


A) geographic segmentation
B) sociocultural segmentation
C) benefit segmentation
D) demographic segmentation
E) psychological segmentation

Correct Answer:

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