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    Consumer Behavior
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    Exam 2: Segmentation, Targeting and Positioning
  5. Question
    When Colgate Divides the Pre-Teens Toothpaste Group into Four Segments
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When Colgate Divides the Pre-Teens Toothpaste Group into Four Segments

Question 75

Question 75

Multiple Choice

When Colgate divides the pre-teens toothpaste group into four segments and offers each one its own toothpaste, they are using ________ segmentation.


A) demographic
B) sociocultural
C) psychological
D) physiological
E) use-related

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