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When Colgate Offers Colgate Total, Which Provides 12-Hours of Germ

Question 53

Multiple Choice

When Colgate offers Colgate Total, which provides 12-hours of germ fighting; Colgate Max Fresh, which fights bad breath; and Colgate Sensitive Pro-Relief for people who have sensitive gums, they are segmenting based on ________.


A) usage rate
B) benefits
C) personality
D) culture
E) values

Correct Answer:

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