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  3. Study Set
    Consumer Behavior Study Set 2
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    Exam 4: Consumer Perception and Positioning
  5. Question
    The Image and Unique Identity of a Product, Service, or Brand
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The Image and Unique Identity of a Product, Service, or Brand

Question 83

Question 83

Multiple Choice

The image and unique identity of a product, service, or brand in consumers' minds is called its ________.


A) position
B) perception
C) segment
D) target
E) imposition

Correct Answer:

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