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    Consumer Behavior Study Set 2
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    Exam 2: Market Segmentation and Real-Time Bidding
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    Culturally Distinct Segments Cannot Be Prospects for the Same Product
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Culturally Distinct Segments Cannot Be Prospects for the Same Product

Question 23

Question 23

True/False

Culturally distinct segments cannot be prospects for the same product and can only be targeted efficiently with unique promotional appeals for unique products.

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