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    Business
  3. Study Set
    Consumer Behavior
  4. Exam
    Exam 2: Segmentation, Targeting and Positioning
  5. Question
    The Sixth Step in the Positioning Process Is to Create
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The Sixth Step in the Positioning Process Is to Create

Question 31

Question 31

True/False

The sixth step in the positioning process is to create a positioning statement focused on the benefits and value that the product provides and use it to communicate with the target audiences.

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