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    Consumer Behavior
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    Exam 3: Consumer Motivation and Personality
  5. Question
    Which of the Following Is NOT One of the Five
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Which of the Following Is NOT One of the Five

Question 35

Question 35

Multiple Choice

Which of the following is NOT one of the five underlying dimensions of a brand's personality?


A) sincerity
B) excitement
C) competence
D) ruggedness
E) cosmopolitanism

Correct Answer:

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