As You May Remember,cultures May Be Measured as to Their

Essay

As you may remember,cultures may be measured as to their norm of collectivism/individualism.What is meant by these terms? How does valuing a group play into one's acceptance of,and abiding by,its norms? Describe Hornsey,Jetten,McAuliffe and Hogg's (2006)experiment.First,mention the issue of identification (high or low),and then how this was tied into collectivism/individualism.Make sure you explain how the dependent variable was affected.What is a summary of the take-home message.