From a Marketing Perspective, the Process by Which Individuals Acquire

Multiple Choice

From a marketing perspective, the process by which individuals acquire the purchase and consumption knowledge and experience that they apply to future related behavior, which evolves and changes as consumers acquire knowledge from experience, observation, and interactions with others to impact future behavior, is known as ________.

A) brand loyalty
B) brand equity
C) positive reinforcement
D) consumer learning
E) perceptual blocking