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    Consumer Behavior Study Set 2
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    Exam 5: Consumer Learning
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    ________, or the Silent, Mental Repetition of Information, Must Take
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________, or the Silent, Mental Repetition of Information, Must Take

Question 115

Question 115

Multiple Choice

________, or the silent, mental repetition of information, must take place for information to have a chance to be transferred to the long-term store.


A) Recall
B) Rehearsal
C) Involvement
D) Comprehension
E) Encoding

Correct Answer:

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