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Natalia Has Been Using the Skin Care Products of a Popular

Question 52

Multiple Choice

Natalia has been using the skin care products of a popular brand since her adolescence.However,she reads in a health magazine that the products of this brand cause skin cancer.She ignores the article as a mere propaganda against the brand.Nonetheless,the next time she goes to the market to purchase sunscreen lotion,she opts for a new brand.In the context of persuasion,this scenario exemplifies ________.


A) the modality effect
B) the fading affect bias
C) the sleeper effect
D) the lowball technique

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