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    Consumer Behavior Study Set 2
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    Exam 6: Consumer Attitude Formation and Change
  5. Question
    The Principle of ________ Suggests People Accept or Take Credit
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The Principle of ________ Suggests People Accept or Take Credit

Question 30

Question 30

Multiple Choice

The principle of ________ suggests people accept or take credit for success, but assign failure to others or outside events.


A) distinctiveness
B) defensive attribution
C) door-in-the-face
D) consensus
E) compliance

Correct Answer:

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