Jeb Works for a Company That Collects Data from Users

Multiple Choice

Jeb works for a company that collects data from users' browsers, Google, Yahoo, and Facebook and builds models that marketers use to design the ads consumers see, which are delivered based on demographics and past advertising exposures. His company is a(n) ________.

A) Broadcast Media Company
B) Data Aggregator
C) Interactive Spy
D) Data Mash-up
E) Consumer Agent