Multiple Choice
If a consumer looks up a pair of Cole Haan shoes on Rue La La's website, and then an ad promoting Cole Haan's sale follows her and shows up when she is reading her newsfeed on Facebook, the marketer is engaged in ________.
A) segment auctions
B) cyberstalking
C) segment-based targeting
D) data warehousing
E) retargeting
Correct Answer:
Verified
Correct Answer:
Verified
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