Multiple Choice
In addition to segmenting markets in terms of cultural factors, marketers also segment societies into smaller ________ that consist of people who are similar in terms of their ethnic origin, customs, and ways of behavior.
A) micromarkets
B) individual markets
C) mass markets
D) subcultures
E) microsocieties
Correct Answer:
Verified
Correct Answer:
Verified
Q97: In relation to consumer behavior, young female
Q98: When Kohler introduced the Elevance Rising Wall
Q99: The fact that Skippy peanut butter is
Q100: The availability of _ has allowed marketers
Q101: Which of the following is true of
Q103: It is generally accepted that older people's
Q104: Which of the following is true of
Q105: Christmas is the major gift-purchasing season of
Q106: A component of a person's subculture is
Q107: In relation to consumer behavior, less acculturated