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    Small Business Management
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    Exam 17: Promotional Planning
  5. Question
    While E-Mail Promotion Provides a Low-Cost Way to Pinpoint Customers
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While E-Mail Promotion Provides a Low-Cost Way to Pinpoint Customers

Question 30

Question 30

True/False

While e-mail promotion provides a low-cost way to pinpoint customers and achieve response rates higher than those for banner ads,the issue of churning is a concern.

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