GIFT MINI CASE: Winston Needs to Buy His Girlfriend, Vanessa

Multiple Choice

GIFT MINI CASE: Winston needs to buy his girlfriend, Vanessa, a gift for her birthday. He knows she will expect the "perfect" gift. He feels like boyfriends are "supposed" to get their girlfriends jewelry or perfume. His older sister recommends a necklace or earrings. While he's at the jewelry store, he also buys a watch for himself, rationalizing that he hardly ever buys stuff for himself and he "deserves it."
-In the GIFT MINI CASE, Vanessa's high expectations of Winston are likely to prolong the ________ stage of the decision-making process.

A) need recognition
B) prepurchase search
C) postpurchase evaluation
D) permission marketing
E) relationship marketing