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    Exam 7: The Marketing Plan
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    The Name of a New Business Should Be
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The Name of a New Business Should Be

Question 68

Question 68

Multiple Choice

The name of a new business should be:


A) simple,memorable,and descriptive of the benefits.
B) simple,memorable,and descriptive of the product.
C) the family name of the founder and descriptive of the product.
D) simple,memorable,and include the name of the founder.

Correct Answer:

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