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  3. Study Set
    Small Business Management
  4. Exam
    Exam 7: The Marketing Plan
  5. Question
    Special Consideration Should Be Given to the Selection of the ____________
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Special Consideration Should Be Given to the Selection of the ____________

Question 79

Question 79

Multiple Choice

Special consideration should be given to the selection of the ____________ and the logic of this selection should be explained in the marketing plan.


A) company logo
B) company name
C) company slogan
D) company philosophy

Correct Answer:

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