Mark Is the Owner of Delectable Delights,a Specialty Store Offering

Multiple Choice

Mark is the owner of Delectable Delights,a specialty store offering chocolates,candies,and fruit baskets.After a recent analysis of the competitive environment,Mark concluded that three distinct consumer segments exist for his products - A,B,and C consumers.In an effort to maximize the effectiveness of its strategy,Mark has decided to limit his efforts to fulfilling the needs of A consumers.He is employing a _____ strategy.

A) multisegmentation
B) selective
C) focus
D) concentration