Based on the Projected Selling Price of $20 Per Unit,the

Multiple Choice

Based on the projected selling price of $20 per unit,the manufacturer invested a substantial portion of its available cash in a machine that could produce twenty-thousand gumballs in an hour.If consumers weren't willing to pay this much for gum,then the manufacturer faced significant:

A) financial risk.
B) promotion risk.
C) cost estimate risk.
D) market risk.