All of the Following Are True About the Elaboration Likelihood

Multiple Choice

All of the following are true about the elaboration likelihood model EXCEPT which statement?

A) The route depends heavily on the motivation of the listener.
B) Individuals using the central route tend to have more positive attitudes.
C) The central route is influenced primarily by the strength of the argument.
D) Heuristics play a role in the peripheral route to persuasion.