Matthew McGlone Found That College Students Are More Persuaded by Unfamiliar

Multiple Choice

Matthew McGlone found that college students are more persuaded by unfamiliar aphorisms that rhyme (woes unite foes) than the same ideas presented in a nonrhyming fashion (woes unite enemies) . This research suggests that _________ can be very subtle and very effective.

A) the inoculation effect
B) the central route
C) the peripheral route
D) the foot-in-the-door technique