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    Exam 2: Company and Marketing Strategy: Partnering to Build
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    Into What Quadrant of the Product/market Expansion Grid Would a Modified
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Into What Quadrant of the Product/market Expansion Grid Would a Modified

Question 12

Question 12

Essay

Into what quadrant of the product/market expansion grid would a modified or new product fall?

Correct Answer:

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It would fall into t...

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