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"[T]he Byproducts of the [Advertiser's] Efforts Have Had Prodigious Effects

Question 7

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"[T]he byproducts of the [advertiser's] efforts have had prodigious effects upon our opinions,our standards of taste,our habits,and even upon our picture of a good life. We arise in the morning and we bathe.Why? Merely because soap makers have taught us the importance of cleanliness....
Beards and even mustaches have gone out of fashion because razor manufacturers persuaded us to shave.
We clean our teeth because toothpaste manufacturers have made us believe in the importance of oral hygiene.They have saved us from more aches than the dentists could cure.
Our breakfast habits are the results of the teaching of food manufacturers.The old heavy American breakfast has gone the way of the hoop skirt.Our health is better.Advertising did it.
The clothes we wear,the houses we live in,the furniture we use,our very conception of a home is the product of advertising....
If journalism is the little sister of literature,advertising began certainly as the Cinderella of selling.Now it is the great motive force in our commercial life.It is the life blood of public demand.Our material civilization has been made possible by it."
According to William Chenery's 1930 Collier's article,what represented a positive outcome of the new advertising culture?


A) Rising responsibilities faced by women homemakers
B) Changing views of homeownership
C) Improved diets
D) Greater social equality

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