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    Exam 7: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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    When a Company Evaluates Each Market Segment's Attractiveness and Selects
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When a Company Evaluates Each Market Segment's Attractiveness and Selects

Question 16

Question 16

Multiple Choice

When a company evaluates each market segment's attractiveness and selects one or more
segments to enter,it is engaging in ________.


A) adapted marketing
B) mass marketing
C) market targeting
D) segmenting
E) differentiation

Correct Answer:

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