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    Exam 7: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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    Shampoo Marketers Rate Buyers as Light,medium,or Heavy Product Users
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Shampoo Marketers Rate Buyers as Light,medium,or Heavy Product Users

Question 135

Question 135

Multiple Choice

Shampoo marketers rate buyers as light,medium,or heavy product users.This is ________ segmentation.


A) benefit
B) user status
C) usage rate
D) psychographic
E) occasions

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