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In General,a Company Should Enter Only Segments in Which It

Question 144

Multiple Choice

In general,a company should enter only segments in which it can ________ and ________.


A) offer lower prices; ship faster
B) offer superior value; gain advantages over competitors
C) offer superior value; ship faster
D) gain advantages over competitors; mass market its products
E) offer lower prices; develop customer loyalty

Correct Answer:

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