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    Exam 7: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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    When Honda Appeals to the Rebellious,independent Kid in All of Us
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When Honda Appeals to the Rebellious,independent Kid in All of Us

Question 92

Question 92

Multiple Choice

When Honda appeals to the rebellious,independent kid in all of us in its advertisements,it is using ___________ segmentation.


A) user status
B) usage rate
C) benefit
D) behavioral
E) psychographic

Correct Answer:

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