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    Exam 7: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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    Far East Florists Segments Markets into Groups of Nonusers,ex-Users,potential Users,first-Time
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Far East Florists Segments Markets into Groups of Nonusers,ex-Users,potential Users,first-Time

Question 86

Question 86

True/False

Far East Florists segments markets into groups of nonusers,ex-users,potential users,first-time users,and regular users of its flowers and services.This firm uses usage rate as its segmentation approach.

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