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    Exam 7: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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    Caterpillar's Success in the Construction Equipment Industry Is Based on Superior
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Caterpillar's Success in the Construction Equipment Industry Is Based on Superior

Question 107

Question 107

Essay

Caterpillar's success in the construction equipment industry is based on superior channels.Its dealers worldwide are renowned for their first-rate service.What differentiation strategy is being used?

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