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________ Occurred When Elton Neo's Fascination with the Fruits of Brazil

Question 147

Multiple Choice

________ occurred when Elton Neo's fascination with the fruits of Brazil led him to develop juices with new fruit flavors by Bosa Nova for the Asian market.


A) Idea screening
B) Idea generation
C) Concept testing
D) Product development
E) Product manufacturing

Correct Answer:

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