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    Exam 9: New Product Development and Product Life-Cycle Strategies
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    When Kraft Focused on Cost-Cutting with Its Older and Established
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When Kraft Focused on Cost-Cutting with Its Older and Established

Question 66

Question 66

Multiple Choice

When Kraft focused on cost-cutting with its older and established brands,leaving them to wither without much investment or modification,Kraft decided to ________ the older products.


A) extend
B) maintain
C) drop
D) harvest
E) review

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