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    Exam 10: Pricing Products: Understanding and Capturing Customer Value
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    Assume a Manufacturer with Fixed Costs of $100,000,a Variable Cost
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Assume a Manufacturer with Fixed Costs of $100,000,a Variable Cost

Question 25

Question 25

Multiple Choice

Assume a manufacturer with fixed costs of $100,000,a variable cost of $10,and expected sales of 50,000 units wants to earn a 20 percent markup on sales.What is the manufacturer's markup price?


A) $14
B) $15
C) $18
D) $18.50
E) none of the above

Correct Answer:

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