When Honda Set Out to Design the Fit,it Began with a $13,950

Multiple Choice

When Honda set out to design the Fit,it began with a $13,950 starting price point and an operating efficiency of 15 kilometers per liter as its goals.It then designed a stylish,peppy little car with costs that allowed it to give target customers those values.The unorthodox order of this marketing mix decision is an example of ________.

A) competition-based pricing
B) cost-plus pricing
C) target costing
D) value-based pricing
E) penetration pricing