Multiple Choice
A car maker's strategy of advertising a basic vehicle model with few conveniences and comforts at a low price to entice buyers and then convincing customers to buy higher-priced models with more amenities is an example of which of the following?
A) product line pricing
B) optional product pricing
C) captive product pricing
D) allowance pricing
E) segmented pricing
Correct Answer:
Verified
Correct Answer:
Verified
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