Bose Prices Its Most Expensive Noise Reduction Earphones at $399

Multiple Choice

Bose prices its most expensive noise reduction earphones at $399.95,which is a full $100.00 more than its next most expensive earphones.It costs Bose only a few dollars more to make the most expensive earphones.Bose is using ________ pricing.

A) customer-segment
B) product-form
C) promotional
D) penetration
E) captive product