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    Marketing Management
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    Exam 11: Pricing Products: Pricing Strategies
  5. Question
    Used Too Frequently,promotional Pricing Can Have the Negative Effect of Decreasing
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Used Too Frequently,promotional Pricing Can Have the Negative Effect of Decreasing

Question 135

Question 135

True/False

Used too frequently,promotional pricing can have the negative effect of decreasing the brand's value in the eyes of customers and erode brand equity.

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