Multiple Choice
How has the need to manage existing customer relationships changed the telemarketing industry?
A) Telemarketing for nonprofit groups has become nonexistent.
B) Telemarketing is no longer used by small and medium sized companies.
C) Telemarketing has replaced direct mail and personal selling because of low costs.
D) Telemarketers are more effectively developing relationships with new customers.
E) Telemarketers are more likely to use "opt-in" calling systems.
Correct Answer:

Verified
Correct Answer:
Verified
Q6: Explain the goal of viral marketing.
Q16: Permission- based e- mail advertising allows marketers
Q24: Which of the following is a type
Q25: Ring-tone giveaways,mobile games,and text-in contests are all
Q26: A typical customer database is an organized
Q27: All of the following are the benefits
Q28: _ allows consumers to gain additional information
Q32: Information about a customer's age,income,and family makeup
Q33: Which of the following is NOT one
Q34: Companies such as eBay.com facilitate C2C online