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    Principles of Marketing Study Set 7
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    Exam 17: Direct and Online Marketing: Building Direct Customer Relationships
  5. Question
    In a Short Essay,identify the Major Advantage of the Following
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In a Short Essay,identify the Major Advantage of the Following

Question 14

Question 14

Essay

In a short essay,identify the major advantage of the following forms of direct marketing: telephone,direct mail,catalog,direct- response television,and kiosk.

Correct Answer:

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Telephone marketing provides purchasing ...

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